You may have seen them play at one of the big competitions around Europe, but have you ever wondered “Where does Juventus play when they’re at home?”
Turin has many fascinating claims to fame, including being home to the legendary Juventus Football Club. Juve fans can delight in the many football-oriented activities and attractions throughout the city.
Visit the museum dedicated to the history of the team, watch a match at Allianz Stadium – Juventus’ home base, and stop off to buy licensed merchandise from the official stores. If you’re a fan of Juventus or just a football enthusiast, Turin offers a trip to remember.
Read on to discover where and how to enjoy everything ‘Juve’-related while visiting Turin.
Juventus F.C history
The now-celebrated football team came from humble beginnings, having started off as a bunch of school kids playing football. That was in 1897 and since then the club has formed into a successful, honored part of Italian football history.
Juve played their first official competition in 1900 against Torinese. And in 1905, they won their first Serie A competition. In 2016, the club was relegated to Serie B for a short period.
The club’s name means ‘Youth’ in Latin, but Italians often call the team “The Old Lady”, among other quirky nicknames. Throughout the years, the club has seen some notable names in the sport, including Álvaro Morata in past years, and more recently, Zinedine Zidane and Cristiano Ronaldo.
Beating all other Italian football teams, Juventus has, to date, won 59 of the official competitions they’ve played. It’s clear as to why they’re one of the country’s favorite teams.
How to visit the Juventus Museum
The Juventus Museum incorporates the history of not only the club and team, but also of Turin’s relationship with football and the story of Italy’s national football team.
The museum opened up in 2012, marking the 115th anniversary of the club. It’s a bilingual building, offering exhibitions in both Italian and English. And, you’ll get to see the Juve score room, which showcases goals scored by the team.
There is also a trophy room, a space dedicated to the millions of Juve F.C fans, and a history room filled with memorabilia. As well as plenty more fascinating tributes to the past and present Juventus legend.
Visitors can access the museum every day except Tuesday. Opening hours start at 10:30 and the building closes at either 18:00 or 19:30, depending on the day and season.
You’ll find the Juventus museum in the same complex as the Juventus home stadium, so visiting both at the same time is convenient and a popular activity. Even if you’re not able to watch a live match, take a tour through the stadium and learn more about it.
Juventus Stadium tour
The Juventus Museum offers an enthralling look into the history of the club and football in Italy. But, to get the real feel of what this sport and team mean to the country and world, a stadium tour is a must.
This relatively new structure was opened in 2011 after replacing the much larger stadium, the Stadio delle Alpi, which was opened in 1990 to host the 1990 World Cup. The 2014 UEFA Europa League final match was played in Juventus’ stadium.
The Juventus stadium tour offers a look at the locker rooms, pitch, media area, and hospitality room. Tours are given on match days too, so you can easily plan a 3-in-1 trip (museum, tour, match) and enjoy the electric atmosphere before the game.
You can purchase tickets for the tours together with museum access tickets, either online or at the ticket office. The tours are done in Italian, but audio guides are sold in other languages, including English and German. The tour is not accessible for wheelchairs or strollers, unfortunately.
Buy Juventus tickets – Home matches
Strangely, Juventus’ ± 41 000-seater stadium doesn’t see very many fans sitting down to watch a home game. But, that just means more availability for those who are keen to see the team play.
There’s nothing quite like experiencing the fans’ energy in the stadium – it’s close to electrifying. You can get your tickets for games during the season – from August to May – but I suggest you book in advance as much as possible, just to be safe.
There are a number of websites that sell match tickets for games in Italy, however, some are resellers and not all are trustworthy. The safest option would be to buy tickets directly from the club website.
You could also try and grab tickets from a website like TicketOne. Or, if you’re in Italy with enough time, find one of the ticket office boxes in the city.
Official Juventus merch stores
If you’re looking for souvenirs to take home with you, visit one of the official stores where you’ll find a variety of Juventus merchandise.
If you’re already at the stadium, you can pop into the store in the same complex. Or, if you’re visiting on match day, simply seek out one of the 11 sales points scattered around the stadium.
For those who have already left the stadium, you can still grab your keepsakes and mementos at the store in Turin city center, near to the Royal Palace of Turin. So wherever in the city you find yourself, you can still find a match kit, toys, or other branded items.
Note: Outside of Turin, you’ll also find official stores in Rome and Milan.
Where to stay near Juventus Stadium
Pick one of these top hotels in Turin to be close to the Juventus stadium and museum. These accommodations offer easy access to the complex and act as the perfect location for football fans.
Just a 10-minute walk from the museum and stadium complex, the J Hotel is in a prime location for football fans. In addition to its location, the hotel offers a friendly atmosphere, clean and cozy rooms, and modern comforts and amenities.
You can indulge in a sweet and savory mix at the breakfast table before your day out, and then come back and enjoy dinner and drinks at the restaurant and bar. This space is especially popular for fans visiting to watch matches at the stadium.
Check out J Hotel prices and book your room now!
Hotel Cascina Fossata & Residence
If you’re visiting Turin with the family, this is the perfect hotel. It’s a 10-minute drive to the stadium and there’s free parking to house your car overnight.
The property offers a children’s playground and there are welcoming family suites to accommodate even the littlest Juve fanatic. The hotel offers guests access to a bar, restaurant, and garden so there’s much to enjoy when you’re not out exploring.
Click here to check the prices and book your stay in Turin!
This hotel is within walking distance of Juventus Museum and Stadium and provides a comfortable stay for your time in Turin. Enjoy a night in your sound-proofed room, with free Wi-Fi and a minibar.
In the morning, before heading off on your adventures, you can fill up on a buffet breakfast with the other guests in the dining room. The staff is friendly and helpful, so be sure to ask them any questions you have about getting around the area.
Click here to check out the rooms and prices at Hotel Galant Turin!
More options for hotels in Turin in this comprehensive guide about where to stay in Turin, Italy.
See Turin’s iconic Juventus F.C home
Whether you’re in Turin specifically to enjoy the city’s football fever, or you’re simply visiting for its many other charms, the Juventus museum and stadium are must-sees. I’d recommend you book all your tickets in advance, since the museum especially is a popular attraction.
The Juve stadium complex houses everything you need for your Juventus trip – the museum, official store, home base, and parking for those who rent a car in Turin. If you book a hotel nearby, you’ll be completely set up to enjoy a football-focused Italian dream vacation.